You coach. We'll handle the rest.
Whether you’re running a college program or a growing club swim team, you’re juggling more than just practices. You’re planning workouts, communicating with swimmers, managing rosters, and trying to keep your athletes engaged—especially in the off-season. Thats why you need CrewLAB for swim teams.
Here at CrewLAB, we help you stay organized, communicate clearly, and build a culture that lasts all year.
We surveyed and interviewed swim coaches across all levels—NCAA, NAIA, junior colleges, and club teams—to understand how they manage their teams and what they need most.
Here’s what we learned:
- Time is tight. Most coaches spend 4+ hours a week just updating spreadsheets, tracking attendance, and organizing workouts.
- Communication is messy. Coaches use 3–4 different apps just to reach their team—and swimmers still miss messages or show up late.
- Athlete engagement is a challenge. Swimmers don’t check email. Group messages get buried. Accountability often falls on just a few leaders.
- Performance tracking isn’t working. Teams collect data—but few have time to review or use it in meaningful ways.
- Wellness and morale matter. Coaches want to support their athletes as people, not just performers—but it’s hard to stay connected beyond the pool.
Dive deeper into our research here.
Keep your team inspired
This is where the day-to-day comm’s for the team happen – for things like check ins, training workouts, polls and videos.
See Team Chat.
Supercharge your team with a shared calendar
Create shared events calendar for your team – events can include competitions, training sessions, meetings, etc.
See Team Calendar.
No more guess work on who’s coming to training
Everyone can share their availability – and if someone can’t make it – they can also pop in their reason for missing training.
See Attendance.
Strengthen the team culture with video feedback
Upload videos, tag people for feedback or slow-mo the video to really delve into someone’s technique.
See Video.
Unlock your team's full potential with athlete insights
Get the inside scoop on training trends, wellness and engagement reports, and overall performance for your team.
See Analytics.
Prioritize your athlete's wellbeing with daily check-ins
We’re strong advocates for athletes mental health which is why we provide a short survey for all CrewLAB users to check in.
We're committed to providing a safe, abuse-free platform
We take the safety and security of our users seriously so that teams can focus on what matters most: performance and growth.
Trusted by leading powerhouse teams around the world
CrewLAB for elite national teams
Rowing New Zealand uses CrewLAB to manage its entire national team pathway system. Athletes across the country now have one central place to access training plans, while coaches can now track progress in a consistent and centralized way.
CrewLAB for athlete empowerment
By being able to show their work, Newport Aquatic Centre athletes got competitive and started to recognize each other’s efforts in CrewLAB. Leading to more accountability and a positive training environment.
CrewLAB for whole team buy-in
When coaches at Newport Aquatic Centre implemented CrewLAB, the athletes started to want to be able to make that post about their extra work. The result: deeper buy-in from 4V to 1V, more depth and top-end speed, and back-to-back team wins at regionals.
Off-season challenges to keep your team engaged
☀️ Summer Smasher
Summer is all about having fun and staying connected. For the past three years, Summer Smasher has been one of CrewLAB’s most-loved features. Athletes get a private space to share workouts, post comments, like and encourage each other. The entire experience is gamified with points, leaderboards, and fun challenges.
❄️ Winter Wipeout
Winter Wipeout keeps training momentum going while the team is scattered across the county. Just like Summer Smasher, it’s gamified to make staying in shape social and engaging. Think of it as the good kind of social media for your team, built with the modern athlete in mind.
These challenges can be completely athlete-led, making them NCAA-compliant while offering a fun, low-pressure way to stay engaged during the off-season. They turn downtime into an opportunity for culture building, retention, and year-round improvement.
CASE STUDIES
Newport Aquatic Center Junior Women's Rowing had the best season in program history
How Monmouth Swimming is using CrewLAB to stay competitive in the off-season
Explore how Rowing New Zealand connected their national team and automated selections
Discover the power of CrewLAB
Effortless communication
Facilitating widespread, effective communication with all athletes to ensure everyone is on the same page and informed.
Workout and attendance tracking
Log practices, track attendance, and review trends at a glance. Stay organized without the spreadsheet chaos.
Wellness and morale support
Check in with your team beyond the stopwatch. Celebrate wins. Support your athletes when they need it – in and outside the pool.
Stronger athlete engagement
Keep your athletes active and involved year-round. CrewLAB helps you build accountability in-season and off-season.
Simplified data, smarter coaching
Make informed decisions with insights that are easy to access and act on. Less admin, more clarity.
Why swim teams love CrewLAB
“I love that CrewLAB is a one-stop shop for everything. I can manage training, schedule workouts ahead, check recovery, and communicate to everyone at the same time. I’m not having to repeat myself.”
CrewLAB Coach
“CrewLAB helped us build culture across all our teams — do the work, track the work, and see how it adds up. The leaderboard and posts got athletes sharing extra workouts, making the entire team stronger.”
CrewLAB Coach
“Once our team fully committed to CrewLAB, we became more bonded and faster. Posting workouts created total transparency — no more guessing who was putting in the work.”
CrewLAB Coach
“Athletes tell us hundreds of things a day, and we usually remember three. Having reasons for missing practice logged has been a game-changer.”
CrewLAB Coach
“The ability to tag and comment on training video mid-session is incredibly powerful. The way that we can review video with CrewLAB makes so much more sense than what we were using before.”