You coach. We’ll handle the rest.
Whether you’re running a college program or a growing club swim team, you’re juggling more than just practices. You’re planning workouts, communicating with swimmers, managing rosters, and trying to keep your athletes engaged—especially in the off-season.
Thats why you need CrewLAB for swim teams.
Here at CrewLAB, we help you stay organized, communicate clearly, and build a culture that lasts all year.
We surveyed and interviewed swim coaches across all levels—NCAA, NAIA, junior colleges, and club teams—to understand how they manage their teams and what they need most.
Here’s what we learned:
- Time is tight. Most coaches spend 4+ hours a week just updating spreadsheets, tracking attendance, and organizing workouts.
- Communication is messy. Coaches use 3–4 different apps just to reach their team—and swimmers still miss messages or show up late.
- Athlete engagement is a challenge. Swimmers don’t check email. Group messages get buried. Accountability often falls on just a few leaders.
- Performance tracking isn’t working. Teams collect data—but few have time to review or use it in meaningful ways.
- Wellness and morale matter. Coaches want to support their athletes as people, not just performers—but it’s hard to stay connected beyond the pool.
Dive deeper into our research here.
What coaches are saying about CrewLAB
“I love that CrewLAB is a one stop shop for everything, I can add training workouts ahead of time. I can see how everyone's recovery is looking. I love that I can interact with announcements in the chat which is huge for me, I'm not having to repeat myself.”
Cheyne Inman
“I’m totally sold on CrewLAB. Every coach should be using this.”
Chris Chase
“I can easily communicate with my team members and to my coach if I have any questions.”
CrewLAB Athlete
“We saw higher levels of training volumes, while also populating a lot more enthusiasm. It’s super positive all around.”
Kevin MacDermot
“In a generation where athletes are glued to their screens. CrewLAB is perfect. It just resonates with the modern athlete.”
Marcel Stiffey
CrewLAB is your Assistant Coach for everything outside the pool.
Effortless communication
Facilitating widespread, effective communication with all athletes to ensure everyone is on the same page and informed.
Workout and attendance tracking
Log practices, track attendance, and review trends at a glance. Stay organized without the spreadsheet chaos.
Wellness and morale support
Check in with your team beyond the stopwatch. Celebrate wins. Support your swimmers when they need it—on and off the pool deck.
Stronger athlete engagement
Keep your athletes active and involved year-round. CrewLAB helps you build accountability in-season and off-season.
Simplified data, smarter coaching
Make informed decisions with insights that are easy to access and act on. Less admin, more clarity.
CrewLAB puts everything in one place, so you can focus on what matters most—coaching.
TEAM CHAT
Keep your team inspired
This is where the day-to-day comm’s for the team happen – for things like check ins, training workouts, polls and videos.
ATTENDANCE
Start tracking who is showing up
Start tracking who is showing up – and who isn’t. When people mess up, you can also edit your records to ensure everything stays accurate.
AVAILABILITY
No more guess work on who’s coming to training
Everyone can share their availability – and if someone can’t make it – they can also pop in their reason for missing training.
CALENDAR
Supercharge your team with a shared calendar
Create shared events calendar for your team – events can include competitions, training sessions, meetings, etc.
VIDEO
Strengthen the team culture with video feedback
Upload videos, tag people for feedback or slow-mo the video to really delve into someone’s technique.
ANALYTICS
Unlock your team's full potential with athlete insights
Get the inside scoop on training trends, wellness and engagement reports, and overall performance for your team.
WELLBEING
Prioritize your athlete's wellbeing with daily check-ins
We’re strong advocates for athletes mental health which is why we provide a short survey for all CrewLAB users to check in.
SAFETY
We're committed to providing a safe, abuse-free platform
We take the safety and security of our users seriously so that teams can focus on what matters most: performance and growth.
📺 Want to see CrewLAB in action?
Check out our YouTube channel for feature walkthroughs, tips, and team success stories.
CASE STUDIES
ABOUT
CrewLAB is the leading team management platform designed to transform ordinary sports teams into unstoppable crews.
Founded by former athletes and coaches, we’re driven by a deep passion for sport and a mission to empower teams with innovative tools.
In short, CrewLAB helps coaches lead with clarity, athletes train with purpose, and entire squads connect more meaningfully.
Join the growing number of coaches enhancing their programs with CrewLAB for running teams.