The coaching software that builds great rowing teams
CrewLAB unifies communication, performance tracking, and team culture in one simple solution.
MORE THAN JUST MESSAGING
CrewLAB is your digital Assistant Coach
Every feature is built for the specific realities of running a rowing program.
No more missed messages
Get read receipts, send reminders to athletes who haven’t seen a message yet, and create dedicated channels for regattas, parents, or the full team.
Know who’s coming before you arrive
Athletes mark their attendance in advance and leave a reason if they can’t make it. You get everything in one place — and a permanent historical record.
Effortless lineup creation
Build lineups in seconds on a digital whiteboard. With attendance and athlete positions right there, you can send it out with a single tap.
BUILT WITH INTENTION
Connect with athletes and parents
Your entire program is finally on the same page. Coaches, athletes, and parents connected in one place — with read receipts, reminders, and dedicated channels so the right information always reaches the right people. Direct messaging is fully SafeSport- and MAAPP-compliant, so you can have peace of mind.
MORE THAN JUST SOFTWARE
CrewLAB is your data infrastructure
All your data, finally in one place. See who’s improving, who’s plateauing, and who needs a conversation — before it becomes a problem. Track PRs, daily training, and wellness patterns, then adjust training load based on what the whole team is telling you.
Proud partners of CrewLAB




CASE STUDIES
Off-season challenges to keep your team engaged
Join our Summer Smasher or Winter Wipeout challenges during the off-seasons. Give your athletes a private space to stay connected and motivated all year long.
Why rowing teams love CrewLAB
“The ability to tag and comment on training video mid-session is incredibly powerful. The way that we can review video with CrewLAB makes so much more sense than what we were using before.”
Mike Irwin
“CrewLAB helps the team to build as a whole and make sure that we’re bringing everyone up together.”
Katie Dahl
“Just in that one winter season we saw more workouts being done, more fitness being gained, erg scores dropping, and also team cohesion being tighter when we came back together in January, which was awesome.”
Dan Wolleben
“I use it to keep myself accountable, but also to keep everyone else accountable. We can like each other's workouts, so I know that others saw what I did, and it feels really good.”
Allegra Steege
“I love that CrewLAB is a one-stop shop for everything. I can manage training, schedule workouts ahead, check recovery, and communicate to everyone at the same time. I’m not having to repeat myself.”
Cheyne Inman
“It’s a great way for the coaches to see who is doing the work. It’s a really effective tool for communication and pulling the whole thing together for a team.”






















