Building winning swim clubs, joyfully
The Official Coaching Software Supplier of USA Swimming, with MAAPP-compliant direct messaging, wellness insights, and team culture tools.
MORE THAN JUST MESSAGING
CrewLAB is your digital Assistant Coach
Centralized team channels
Replace scattered texts, email chains, and messaging apps with organized channels your whole program can access.
MAAPP-compliant direct messaging
Safely message athletes individually from inside the app. No personal phone numbers or awkward boundaries.
Pin, archive & attach
BUILT WITH INTENTION
MAAPP-compliant direct messaging
CrewLAB is the first platform to natively meet USA Swimming’s MAAPP requirements for direct messaging. Every message with a minor athlete automatically includes parent visibility with no manual setup. Your team’s communication in one organized, professional space.
CLUB MANAGEMENT
Run your club from one modern platform
Registrations
Sign people up in minutes.
Unified online registration for seasons, camps, events, and programs. Integrated waivers. Live rosters that auto-update. Athlete-level compliance tracking from day one.
Payments
Stop chasing money.
Modern payment processing via Stripe — CC, ACH, Apple Pay. Recurring billing, payment plans, discount codes and bulk refunds. Transaction-level reporting. Pass fees to members or absorb them.
Communications
Complete club communication.
Cross-club messaging in the app athletes already check daily. Club-wide calendar and scheduling. SafeSport / MAAPP-compliant moderation. Engagement tracking, read receipts, and follow-ups.
CULTURE AND WELLBEING
Culture builds results. Not the other way around.
Reflections & daily check-ins
Team Feed — the digital locker room
RSVP & attendance tracking
CASE STUDIES
Keep your team together between seasons!
CrewLAB’s off-season challenges give athletes a private space to stay accountable, build habits, and stay connected to the team. Join our Summer Smasher or Winter Wipeout challenges during the off-seasons.
Why swim teams choose CrewLAB
“With swimming, the majority of training time your head is underwater and you’re focused on what you’re doing. Being able to have a hub for the team online gives the team a greater sense of connection.”
Samuel Willstrop
“CrewLAB has allowed them to get competitive with each other to see who’s the most consistent.”
Jake Dacus
"CrewLAB provides our member clubs with a MAAPP-compliant, practical, day-to-day communication solution that reinforces transparency and accountability."
Kevin Ring
"It’s a really effective tool for communication and pulling the whole thing together for a team.”
Janey Charlton
"Everything you're doing is finally helping coaches do what they do."
Club Greenwood Coach
“CrewLAB helps the team to build as a whole and make sure that we’re bringing everyone up together.”