The coaching software that builds great swimming teams
The Official Coaching Software Supplier of USA Swimming, with MAAPP-compliant messaging, wellness insights, and team culture tools.
Communication
One place for every conversation with no grey areas.
Centralized team channels
Replace scattered texts, email chains, and messaging apps with organized channels your whole program can access.
MAAPP-compliant direct messaging
Safely message athletes individually from inside the app. No personal phone numbers or awkward boundaries.
Pin, archive & attach
CULTURE & WELLBEING
Culture builds results. Not the other way around.
Daily check-ins & personal streaks
Athletes build a practice habit with streaks that make consistency feel like an identity, not a chore.
Team Feed — the digital locker room
RSVP & attendance tracking
Performance
Hear what your quieter athletes aren't saying out loud.
Reflections & open responses
Wellness reports
Spot burnout early and prevent injuries before they happen with daily team snapshots.
Yardage & training load tracking
CASE STUDIES
Keep your team together between seasons!
CrewLAB’s off-season challenges give athletes a private space to stay accountable, build habits, and stay connected to the team. Join our Summer Smasher or Winter Wipeout challenges during the off-seasons.
Why swim teams choose CrewLAB
“I love that CrewLAB is a one-stop shop for everything. I can manage training, schedule workouts ahead, check recovery, and communicate to everyone at the same time. I’m not having to repeat myself.”
CrewLAB Coach
“It helps hold my team accountable, and it definitely helps with our team culture.”
CrewLAB Athlete
"You guys nailed it on the head with the wellness check. The reflections are very valuable, especially to hear what my not-so-verbal kids are thinking and how they are doing."
CrewLAB Coach
"Recognizing athletes is essential. Those small interactions make a big difference in making athletes and parents feel connected — and ultimately, for retaining them."
CrewLAB Coach
"Only Safe Sport compliant app!"
CrewLAB Coach
"Culture builds results and not the other way around. Athletes need identity outside of results. CrewLAB gives them that structure."