What we believe in

We wish to champion lifelong enjoyment and achievement in sports – by rallying the world’s largest community of coaches and making breakthrough tech available to all teams.

Our values

Everyone can be successful. Peace of mind from doing your best is attainable and that’s enough. 

#ThankYouJohnWooden

Teams create staying power. CrewLAB coaches and athletes in the game for decades not months because their squad backs them up. Athletes don’t quit on their crew.

Athletes are humans. Athletes have stories to tell that can’t be reduced to a set of numbers. They deserved to be coached as such.

Coaches are professionals. Their tools must be fit for the noble challenge of their lives and make them 10x better at their jobs.

Peer pressure makes diamonds. Influence from peers is one of the strongest forces in the entire world, we use it for good.

Play the long game. You achieve sustainable high performance over many years — 1% better everyday over a lifetime.

Team sports can save the world. Polarization, loneliness, depression, chronic disease, obesity don’t stand a chance against a fired up team.

Sports is thrilling. Participating on your team will be the highlight of a coach or athlete’s entire life.

The team behind CrewLAB

Dominic Pardini

Dominic Pardini

Chief Executive Officer

Los Angeles
Rows with: Los Angeles RC

Simon Hoadley

Simon Hoadley

Head Coach

Los Angeles
Rows with: Long Beach RA

Aidan Lee

Aidan Lee

Head of Technology

Boston
Rows with: Riverside BC

Peter Frederick

Peter Frederick

Head of Data

Boston
Rows with: Riverside BC

John Chou

John Chou

DevOps Expert

Salt Lake City

Mitchell Sutter

Mitchell Sutter

Head of Design

Los Angeles
Rows with: UCLA

Carlos Dinares

Carlos Dinares

Coaching Expert

Los Angeles

Bridget Hoadley

Bridget Hoadley

Creative Director

Melbourne
Rows with: Yarra Yarra RC

Grete Alttoa

Grete Alttoa

Marketing Assistant

Los Angeles
Rows with: USC

Liam O'Connor

Liam O'Connor

Software Engineer

Portland
Rows with: Riverside BC

Our journey (so far)

It all started through years of competing together at the national level, where we were confronted with the same challenges faced by all athletes and coaches.

This photo is a ULCA crew photo from around 2016 of how CrewLAB Founders met.

Second from left: Peter Frederick (Head of Data + Founder), seventh from left: Dominic Pardini (CEO + Founder), David Kerns (Advisor + Founder), and the coach (wearing black) Simon Hoadley (Head of Customer + Founder).

2016

Founders met at UCLA Men’s Rowing.

2020

CrewLAB started in order to pursue data analytics for Rowing.

2021

  • Participated in UCLA’s Start Up Summer Accelerator Program
  • Marina, Bridget, David and Peter join the CrewLAB family
  • CrewLAB gets some Beta Testers (and the app continues to break 😬)
  • First customer (AJ Brooks, UCI Mens Crew)
  • First team (UCLA Men Rowing)

2022

  • Participated in UCLaunch and refocused the platform on building team community.
  • Provided a Camp ID system for USRowing that reframed our approach
  • Successfully raised our first round.
  • Our CrewLAB family expands with John, Mitchell and Aiden joining.
  • CrewLAB platform officially launched with 20+ teams.
  • CrewLAB goes full-time and the first pay-check is sent out. 💸 

2023

  • Successfully raised our second round.
  • Partnered with USRowing.
  • CrewLAB platform goes global.
  • Expanded to include Track, Cross Country and Swim teams
  • CrewLAB launched LabCats.
  • 75+ teams use CrewLAB (with our Beta Test team UCLA Mens Rowing winning ACRA National Champs!)

2024

  • Finished our pre-seed round.
  • Launched our Forever Free plan for the CrewLAB platform.
  • Carlos joined the CrewLAB family.
  • 400+ teams now use CrewLAB.
  • Partnered with Garmin, Concept2 and WeRideTogether.

Innovation hasn't gone unnoticed

Though we’re still a young company, we’ve been able to make some noise in the world of coaching and team management. The best part? We’re just getting started.

Over

athletes use CrewLAB

We’ve raised over

$2.1M

We’ve supported

national podium winners

We’re supporting

coaches in our community

Our partners

What others say about us

“Having heard the world's top startup pitches, I believe mission-driven companies like CrewLAB outperform the rest. I invested because there’s a big market that I love and am convinced this team can execute on their vision to meaningfully impact millions of athletes. I’m thrilled to be part of the CrewLAB family.”

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Scott Sandell

Venture Capitalist and CrewLAB Investor

“I believe CrewLAB solves problems that have stood the test of time – helping teammates, maximising performance, improving outcomes and supporting the coach and athlete relationship. CrewLAB is a magical concoction that will help coaches and athletes find their advantage.”

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Drew Ginn OAM

Former Olympian Champion (Australia) and CrewLAB Advisor

“There is a massive opportunity for coaches and athletes to leverage CrewLAB to not only improve performance but also the athlete experience.”

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Patrick (Pat) Manning Jr

Former Olympian (USA) and CrewLAB Investor

“I’m excited and impressed by what the team at CrewLAB has done. I love the intersection of performance data and community to drive forward rowing growth and enjoyment.”

Testimonial Image

Derek Callow

Former Google, YouTube, Tinder Director and CrewLAB Investor