CASE STUDY
Discover how Rowing New Zealand connected their national team and automated selections with CrewLAB.
ABOUT ROWING NEW ZEALAND
CrewLAB Plan: Ultra
Rowing New Zealand (Rowing NZ) is the body in charge of rowing across New Zealand, from local clubs to top international athletes.
With a strong history of Olympic and World Championship wins, Rowing NZ works to keep New Zealand at the forefront of world rowing.
In a sport where every second counts, staying ahead isn’t just about training harder—it’s about how athletes and coaches work together, track progress, and improve. That’s where CrewLAB came in.
“The capabilities of CrewLAB’s system are simply too good to pass up. We believe this partnership will provide us with a competitive advantage on the global stage. By implementing this advanced technology, we’re investing in the future of New Zealand rowing and setting a new standard for talent development in our sport.”
David Meates, Rowing NZ
The challenges
Despite their success, Rowing NZ faced some challenges in how they supported athlete development.
Remote Training
With athletes training in different locations, staying connected and aligned was a major challenge. Communication and oversight were tough to maintain.
Manual Workflows
From selections to camp planning to giving feedback, a lot of admin was being done manually, costing time and slowing things down.
Scattered Data
Athlete performance and history were stored in too many places. Tracking progress and making data-informed decisions wasn’t easy.
Limited Engagement
Coaches and athletes couldn’t always see what was happening across the system. That made it harder to drive motivation, build culture, and stay truly connected.
Our solution
With CrewLAB, Rowing New Zealand brought structure, visibility, and connection to their national pathway. This made it easier to support athletes and coaches across the country.
Automating the Routine
CrewLAB simplified nominations, selections, and camp planning with self-service athlete profiles and automated reports.
One Home for Data
Every athlete now has a searchable profile, complete with performance history, photos, videos, and training logs. All built to support long-term development.
Bridging the Distance
With shared calendars, messaging, and workout visibility, CrewLAB kept athletes and coaches connected, even when training miles apart. It helped teammates start building bonds before they even arrived at camp.
Return on investment
Athletes
Team building.
Even when training in different places, athletes could see and engage with what others were doing.
Clear direction.
Everyone followed the same training plan and could easily connect with coaches through CrewLAB.
Staff
Better decision-making.
All athlete insights were populated in one place— so all selection decisions could be informed by data.
Automated reports.
CrewLAB pulled together key info for the Pathway system, ready to use with no extra work.
“It’s a great way for the coaches to see who is doing the work. Coaches are able to plug in the training programs, and athletes can log their workouts against it. It’s a really effective tool for communication and pulling the whole thing together for a team.”