The coaching software that builds great teams

CrewLAB for running teams is designed to address the unique challenges faced by coaches, enhancing communication, coordination, and overall team performance.

Here at CrewLAB, we interviewed hundreds of coaches to learn what makes teams go fast.

The research uncovered major gaps in how running teams communicate and stay organized. So, we built CrewLAB to solve them—one powerful platform, built for coaches.

We spoke with coaches across the running sphere, from small, under-served high schools to large, highly competitive NCAA Division I programs. While the differences in these programs were undeniable, trends emerged from nearly all the coaches we spoke to.

Whether a program’s primary purpose was developing athletes to an Olympic caliber, creating lifelong runners and lovers of the sport, or anything in between, coaches across all different levels generally agreed on the following:

  • Effective communication is the backbone of a program
  • The importance of team culture cannot be overlooked
  • Teams are a collection of personal relationships
  • Running has been forced into the shadow of other sports
  • Standard tools are not built to address current coaching concerns

Delve deeper into our research here to discover how running teams use CrewLAB software to enhance athlete engagement and accountability.

Simply by using CrewLAB, coaching becomes more efficient, allowing you to focus on what matters most – guiding and developing your athletes to reach their full potential.

CrewLAB elevates coaching success

We understand the challenges of coaching running. It requires a unique skill set to manage athletes and overcome various obstacles. Our features are designed to assist you in:

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Effortless Communication

Facilitating widespread, effective communication with all athletes to ensure everyone is on the same page and informed.

Streamlined Video Analysis

Simplifying the process of sharing and conducting video analysis to enhance training and performance evaluation.

Intuitive Training Management

Providing an intuitive platform for managing training programs and tracking athlete performance and progression with ease.

User-Friendly Interface

Offering a straightforward and familiar interface, making it easy for coaches and athletes to navigate and utilize the platform effectively.

All-in-one Platform

Bringing together all these features into one comprehensive platform, eliminating the need to juggle between different tools and ensuring a seamless coaching experience.

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Keep your team inspired

This is where the day-to-day comm’s for the team happen – for things like check ins, training workouts, polls and videos.

See Team Chat.

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Supercharge your team with a shared calendar

Create shared events calendar for your team – events can include competitions, training sessions, meetings, etc. 

See Team Calendar.

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No more guess work on who’s coming to training

Everyone can share their availability – and if someone can’t make it – they can also pop in their reason for missing training.

See Attendance.

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Strengthen the team culture with video feedback

Upload videos, tag people for feedback or slow-mo the video to really delve into someone’s technique.

See Video.

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Unlock your team's full potential with athlete insights

Get the inside scoop on training trends, wellness and engagement reports, and overall performance for your team.

See Analytics.

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Prioritize your athlete's wellbeing with daily check-ins

We’re strong advocates for athletes mental health which is why we provide a short survey for all CrewLAB users to check in.

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We're committed to providing a safe, abuse-free platform

We take the safety and security of our users seriously so that teams can focus on what matters most: performance and growth.

Trusted by leading powerhouse teams around the world

CrewLAB for elite national teams

Rowing New Zealand uses CrewLAB to manage its entire national team pathway system. Athletes across the country now have one central place to access training plans, while coaches can now track progress in a consistent and centralized way.

CrewLAB for athlete empowerment

By being able to show their work, Newport Aquatic Centre athletes got competitive and started to recognize each other’s efforts in CrewLAB. Leading to more accountability and a positive training environment.

CrewLAB for whole team buy-in

When coaches at Newport Aquatic Centre implemented CrewLAB, the athletes started to want to be able to make that post about their extra work. The result: deeper buy-in from 4V to 1V, more depth and top-end speed, and back-to-back team wins at regionals.

A graphic containing a iMac desktop and mobile phone, as well as decorative graphics (blobs, lines and star bursts). The iMac screen contains a view of the athlete profile, including data of their training. The mobile screen includes the Team Chat feature.

Off-season challenges to keep your team engaged

CrewLAB Summer Smasher Logo, the words Summer Smasher with sun rays over the corner.

☀️ Summer Smasher

Summer is all about having fun and staying connected. For the past three years, Summer Smasher has been one of CrewLAB’s most-loved features. Athletes get a private space to share workouts, post comments, like and encourage each other. The entire experience is gamified with points, leaderboards, and fun challenges.

CrewLAB Winter Wipeout Challenge logo words on a black circle with a white snow flake in the middle.

❄️ Winter Wipeout

Winter Wipeout keeps training momentum going while the team is scattered across the county. Just like Summer Smasher, it’s gamified to make staying in shape social and engaging. Think of it as the good kind of social media for your team, built with the modern athlete in mind.

These challenges can be completely athlete-led, making them NCAA-compliant while offering a fun, low-pressure way to stay engaged during the off-season. They turn downtime into an opportunity for culture building, retention, and year-round improvement.

CASE STUDIES

Newport Aquatic Center Women's rowing program athletes

Newport Aquatic Center Junior Women's Rowing had the best season in program history

Monmouth College Swimming athletes

How Monmouth Swimming is using CrewLAB to stay competitive in the off-season

Photo of Westlake Boys High School rowing team celebrating their win at Maadi Cup 2025.

Explore how Rowing New Zealand connected their national team and automated selections

Discover the power of CrewLAB

Effortless communication

Facilitating widespread, effective communication with all athletes to ensure everyone is on the same page and informed.

Workout and attendance tracking

Log practices, track attendance, and review trends at a glance. Stay organized without the spreadsheet chaos.

Wellness and morale support

Check in with your team beyond the stopwatch. Celebrate wins. Support your athletes when they need it – on and off the track.

Stronger athlete engagement

Keep your athletes active and involved year-round. CrewLAB helps you build accountability in-season and off-season.

Simplified data, smarter coaching

Make informed decisions with insights that are easy to access and act on. Less admin, more clarity.

Why running teams love CrewLAB

“I love that CrewLAB is a one-stop shop for everything. I can manage training, schedule workouts ahead, check recovery, and communicate to everyone at the same time. I’m not having to repeat myself.”

CrewLAB Coach

“CrewLAB helped us build culture across all our teams — do the work, track the work, and see how it adds up. The leaderboard and posts got athletes sharing extra workouts, making the entire team stronger.”

CrewLAB Coach

“Once our team fully committed to CrewLAB, we became more bonded and faster. Posting workouts created total transparency — no more guessing who was putting in the work.”

CrewLAB Coach

“Athletes tell us hundreds of things a day, and we usually remember three. Having reasons for missing practice logged has been a game-changer.”

CrewLAB Coach

“The ability to tag and comment on training video mid-session is incredibly powerful. The way that we can review video with CrewLAB makes so much more sense than what we were using before.”

CrewLAB Coach