We build tools that extend the capability of coaches and help create more Quality Coaches.

We combine multiple Tools to unify the fragmented experience of leading a team.

If you study the sports technology landscape, you’ll notice something: very few products are designed for coaches. Most are built for parents, fans, athletic directors, or trainers.

CrewLAB is the advocate of the coach. Because if you empower the coach, you empower the team, the athletes, and the whole community. Coaches make it happen.

What’s a Quality Coach?

Quality coaches make their athletes better, according to Dr. Wade Gilbert of Human Kinetics and the creator of the USOPC Quality Coaching Framework.

4 Athlete-Centered Outcomes for holistic development

• Competence: technical, tactical, performance skills, fitness and habits
• Confidence: self-belief, resilience, mental toughness
• Connection: positive social relationships with people in and out of sport
• Character: virtuous behavior, integrity, empathy

This requires a lot of the coach

1. Domain-specific knowledge: know everything about the sport and how to teach it
2. Interpersonal skills: how to form connections and influence others
3. Intrapersonal skills: how to self-assess and improve one’s self

Finally, Quality Coaches need to behave in the right Context. An Olympic men’s coach should act different than a U15 girl’s coach. And coaching in 1990 is different than coaching a young athlete in 2025.

What are Coaching Tools?

A tool extends human capability. Like a wrench or a megaphone, the right tool gives leverage to accomplish more with less.

Coaches are overworked and overwhelmed. They need tools that save time, reduce friction, and amplify their impact.

When tools align with the real jobs coaches need to get done, they create massive value. CrewLAB’s tools slot into existing workflows—while pushing them forward to unlock new advantages.

What Tools does a Coach Need?

Coaches have done the same fundamental things for hundreds of years. These won’t change.

• Communicate to motivate change
• Manage people and practices
• Keep detailed records of plans and actual events
• Make decisions based on observations and data

Typically a coach will yell through a megaphone, form a team of assistants to run practice, keep a clipboard and stopwatch on hand and hack together a lot data on their spreadsheet.

So think of CrewLAB as…

• Your Megaphone to be heard and understood
• Your Assistant Coach to organize people and information
• Your Secretary to keep all your logs
• Your Data Scientist to process information

Except now you have fewer constraints (location, time) and more power (AI, analytics, gamification) than ever.

How CrewLAB Forms Competence

CrewLAB consolidates training data, check-ins, videos, and feedback into athlete profiles. This creates healthy rivalry, accountability, and solidarity pushing athletes to strive to be their best every day.

CrewLAB outfits coaches with world-class Tools to speed up the coaching feedback loop and become more structured in their teaching of the skills of the game.

How CrewLAB Forms Confidence, Connection, Character

We apply sports psychology and behavior change science to maximize the development of athletes and 10x the coach’s ability to create an accountable organization.

Teams on CrewLAB:

1. Build a healthy journaling habits that encourages holistic well-being and positive team dynamics with low-risk personal disclosure, positive peer pressure and gamification.
2. Communicate exlcusively on secure, SafeSport-approved, transparent channels that encourage virtuous behavior and integrity
3. Receive proactively alerts when anyone on your team appears at-risk of injury, quitting or conversely when anything positive happens that deserves public acknowledgement

Thinking about the Core Habits and Outcomes

There are core habits that athletes and coaches must do repeatedly to achieve outcomes.

Overlaying the Athlete-Centered Outcomes with Coaching Tools

• Competence: technical, tactical, performance skills, fitness and habits
• Confidence: self-belief, resilience, mental toughness
• Connection: positive social relationships with people in and out of sport
• Character: virtuous behavior, integrity, empathy

Read more about the Quality Coaching Framework here: Quality Coaching Framework

See how CrewLAB can fit into your team’s workflow.

Schedule a call with our Success Coach!