How coaches can keep athletes engaged in CrewLAB during the season

by | Sep 18, 2025 | Coach education, Coach-athlete relationship, Team culture

Rowing coach riding on a launch and coaching an eight

When school is in full swing and the racing season picks up, it’s normal for athletes to get busy. Logging every detail or posting constantly isn’t always realistic. But engagement in CrewLAB doesn’t need to be heavy-lift. CrewLAB works best when it feels like the team’s digital locker room. A place athletes actually want to check in on.

Here’s how to keep your athletes engaged, without piling on more work.

Make logging simple

Athletes don’t need to type paragraphs or upload every number manually. Encourage quick and easy check-ins:

  • Upload a workout screenshot or quick photo.
  • Share a one-line reflection about how practice went.
  • Use automation whenever possible (Garmin, Apple Watch, Concept2 connections). See for more details on our integrations.

The goal is to make CrewLAB frictionless—not another assignment.

Build culture, not compliance

CrewLAB thrives when it feels social and energizing, not like homework. Engagement is less about data and more about team culture.

Try these:

  • As your Athletes who are already natural leaders on the team to post weekly kudos/shoutouts to individuals, hype threads, conversation starters, etc. Learn how to make custom chat channels.
  • Run your own countdown or challenge to the next race day, which can be fitness goals or cultural like a small social game every time you get one week or month closer.
  • Set participation expectations, like one Like, Comment, photo, video, kudos, question, etc. per person per week.

Empower leaders to spark engagement

Athletes take their cues from Coaches, Captains, and influential teammates. Recruit them to drive participation:

  • Record Coach Talks or Weekly Goals videos that always end in a question to spur discussion and create momentum to participate with the team. Learn how to upload and tag video.
  • Post inspiring content: articles, YouTube clips, or other teams’ highlights.
  • As they spend more time on CrewLAB for those things, they’ll naturally start logging the data that you find particularly valuable as a Coach.

Be clear about the why

One of the best ways to keep CrewLAB active is to explain why it matters. Share that it’s not just about logging workouts—it’s about:

  • Having one home for information.
  • Building accountability.
  • Strengthening team culture and communication.

When athletes see CrewLAB as the hub of the team experience, they naturally spend more time there. And the more time they spend, the more likely they are to log, reflect, and interact in meaningful ways.

Calm, connected, and ready for racing

In-season, your athletes are already putting in the work physically. CrewLAB helps them stay connected mentally and socially, which builds culture and momentum heading into race day.

Keep it low-lift. Keep it fun. And make CrewLAB the space where your team comes together.

Still looking for more tips? Book a 1:1 call with our amazing Success Coach!

Book a meeting now.



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Written by CrewLAB

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