Our story

CL_website_story

It's what we do

CrewLAB is a coaching platform designed for rowing teams. We help athletes and coaches share all the things that make being on a team so great. Our mission is to enable athletes to build healthy habits as they chase their dreams – while levelling up the coaches who are helping them along the way.

CrewLAB helps athletes stay in the game and thrive by harnessing the power of mobile technology, data science and social networks. We figured out how to make training collaborative, addictive and improve results over time – optimizing athlete performance all while saving coaches hours per week.

 

The founders of CrewLAB met through the UCLA Rowing team, where we were confronted with the traditional challenges of all teams. Challenges such as accountability, optimizing athletic improvement, balancing a busy lifestyle and building strong team bonds. We learned to approach challenges with a gritty growth mindset, while looking to build technology solutions to get the job done better and easier.

Our relationships were battle-hardened through years of competing together at the national level, and we are very proud to be able to continue working together as CrewLAB.  

Founders

SimonHoadley_web

Simon Hoadley

President + Head Coach

25 years of coaching experience across multiple sports 
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New Zealand National Team Rower
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Masters in Engineering Management

DominicPardini_web

Dominic Pardini

CEO

Youth rowing coach 
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3x national medalist in rowing and Captain on UCLA Rowing Team
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Launched products with Disney at blockbuster movie premieres

DavidKerns_web

David Kerns

COO + Customer Success

Tax and consulting for massive financial services broker dealers
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Captain on UCLA Rowing Team
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Eagle Scout, Masters in Data, can Karaoke.

MarinaPardini_web

Marina Pardini

Head of Design

Designed apps and enterprise systems for global companies
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Masters in UX Design

PeterFrederick_web

Peter Frederick

Head of Data

Ran data analytics at USRowing for 2 years
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Riverside Rower, Head of the Charles Champion and Captain on UCLA Rowing Team
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Masters in Data Science

JohnChou_web

John Chou

CTO + Head of Delivery

Air Force Sergeant
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Software engineer
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3rd tech startup

Aidan

Aidan Lee

Head of Development

Trinity and Riverside Rower, Head of the Charles Champion
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Software Engineer
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