What we believe in
We wish to champion lifelong enjoyment and achievement in sports – by rallying the world’s largest community of coaches and making breakthrough tech available to all teams.
Our values
Everyone can be successful. Peace of mind from doing your best is attainable and that’s enough. #ThankYouJohnWooden
Teams create staying power. CrewLAB coaches and athletes in the game for decades not months because their squad backs them up. Athletes don’t quit on their crew.
Athletes are humans. Athletes have stories to tell that can’t be reduced to a set of numbers. They deserved to be coached as such.
Coaches are professionals. Their tools must be fit for the noble challenge of their lives and make them 10x better at their jobs.
Peer pressure makes diamonds. Influence from peers is one of the strongest forces in the entire world, we use it for good.
Play the long game. You achieve sustainable high performance over many years — 1% better everyday over a lifetime.
Team sports can save the world. Polarization, loneliness, depression, chronic disease, obesity don’t stand a chance against a fired up team.
Sports is thrilling. Participating on your team will be the highlight of a coach or athlete’s entire life.
The team behind CrewLAB
Dominic Pardini
Chief Executive Officer
Los Angeles, CA, USA
Simon Hoadley
President & Head Coach
Los Angeles, CA, USA
David Kerns
Chief Operations Officer
Los Angeles, CA, USA
Aidan Lee
Head of Development
Boston, MA, USA
Peter Frederick
Chief Data and Innovation Officer
Boston, MA, USA
John Chou
Head of Delivery
Salt Lake City, UT, USA
Mitchell Sutter
Head of Design
Los Angeles, CA, USA
Bridget Hoadley
Creative Director
Melbourne, VIC, Australia
Liam O'Connor
Product Developer
Portland, ME, USA
Benjamin Bejoian
Product Developer
Hartford, CT, USA