What we believe in
We wish to champion lifelong enjoyment and achievement in sports – by rallying the world’s largest community of coaches and making breakthrough tech available to all teams.
Our values
Everyone can be successful. Peace of mind from doing your best is attainable and that’s enough.
#ThankYouJohnWooden
Teams create staying power. CrewLAB coaches and athletes in the game for decades not months because their squad backs them up. Athletes don’t quit on their crew.
Athletes are humans. Athletes have stories to tell that can’t be reduced to a set of numbers. They deserved to be coached as such.
Coaches are professionals. Their tools must be fit for the noble challenge of their lives and make them 10x better at their jobs.
Peer pressure makes diamonds. Influence from peers is one of the strongest forces in the entire world, we use it for good.
Play the long game. You achieve sustainable high performance over many years — 1% better everyday over a lifetime.
Team sports can save the world. Polarization, loneliness, depression, chronic disease, obesity don’t stand a chance against a fired up team.
Sports is thrilling. Participating on your team will be the highlight of a coach or athlete’s entire life.
The team behind CrewLAB
John Chou
DevOps Expert
Salt Lake City
Cosmin Bodnariuc
Software Engineer
Romania
Andruh Namolovan
Software Engineer
Romania
Marina Pardini
Product Designer
San Diego
Ashley Surette
Social Media Manager
Boston
Matt Smith
Rowing Advisor
Rome
Our partners
What our investors say about us
“Having heard the world's top startup pitches, I believe mission-driven companies like CrewLAB outperform the rest. I invested because there’s a big market that I love and am convinced this team can execute on their vision to meaningfully impact millions of athletes. I’m thrilled to be part of the CrewLAB family.”
Scott Sandell
“I believe CrewLAB solves problems that have stood the test of time – helping teammates, maximising performance, improving outcomes and supporting the coach and athlete relationship. CrewLAB is a magical concoction that will help coaches and athletes find their advantage.”
Drew Ginn OAM
“There is a massive opportunity for coaches and athletes to leverage CrewLAB to not only improve performance but also the athlete experience.”
Patrick (Pat) Manning Jr
“I’m excited and impressed by what the team at CrewLAB has done. I love the intersection of performance data and community to drive forward rowing growth and enjoyment.”
Derek Callow
Our journey (so far)
It all started through years of competing together at the national level, where we were confronted with the same challenges faced by all athletes and coaches.
Second from left: Peter Frederick (Head of Data + Founder), seventh from left: Dominic Pardini (CEO + Founder), David Kerns (Advisor + Founder), and the coach (wearing black) Simon Hoadley (Head of Customer + Founder).
2016
Founders met at UCLA Men’s Rowing.
2020
- CrewLAB started in order to pursue data analytics for Rowing.
- Marina, Bridget, David and Peter join the CrewLAB family.
2021
- Participated in UCLA’s Start Up Summer Accelerator Program
- CrewLAB gets some Beta Testers (and the app continues to break 😬)
- First customer (AJ Brooks, UCI Mens Crew)
- First team (UCLA Men Rowing)
2022
- Participated in UCLaunch and refocused the platform on building team community.
- Provided a Camp ID system for USRowing that reframed our approach
- Successfully raised our first round.
- Our CrewLAB family expands with John, Mitchell and Aiden joining.
- CrewLAB platform officially launched with 20+ teams.
- CrewLAB goes full-time and the first pay-check is sent out. 💸
2023
- Successfully raised our second round.
- Partnered with USRowing.
- CrewLAB platform goes global.
- Expanded to include Track, Cross Country and Swim teams
- CrewLAB launched LabCats.
- 75+ teams use CrewLAB (with our Beta Test team UCLA Mens Rowing winning ACRA National Champs!)
2024
- Finished our pre-seed round.
- Launched our Forever Free plan for the CrewLAB platform.
- Carlos joined the CrewLAB family.
- 400+ teams now use CrewLAB.
- Partnered with Garmin, Concept2 and WeRideTogether.
2025
- We welcome you to the CrewLAB family.