CrewLAB | Our Story

It's what we do

CrewLAB is a coaching platform designed for rowing teams. We help athletes and coaches share all the things that make being on a team so great. Our mission is to enable athletes to build healthy habits as they chase their dreams – while levelling up the coaches who are helping them along the way.

CrewLAB helps athletes stay in the game and thrive by harnessing the power of mobile technology, data science and social networks. We figured out how to make training collaborative, addictive and improve results over time – optimizing athlete performance all while saving coaches hours per week.

The founders of CrewLAB met through the UCLA Rowing team, where we were confronted with the traditional challenges of all teams. Challenges such as accountability, optimizing athletic improvement, balancing a busy lifestyle and building strong team bonds. We learned to approach challenges with a gritty growth mindset, while looking to build technology solutions to get the job done better and easier.

Our relationships were battle-hardened through years of competing together at the national level, and we are very proud to be able to continue working together as CrewLAB.