CASE STUDY
Discover how Rowing New Zealand connected their national team and automated selections with CrewLAB.
ABOUT ROWING NEW ZEALAND
CrewLAB Plan: Ultra
Rowing New Zealand (Rowing NZ) is the body in charge of rowing across New Zealand, from local clubs to top international athletes.
With a strong history of Olympic and World Championship wins, Rowing NZ works to keep New Zealand at the forefront of world rowing.
In a sport where every second counts, staying ahead isn’t just about training harder—it’s about how athletes and coaches work together, track progress, and improve. That’s where CrewLAB came in.
“The capabilities of CrewLAB’s system are simply too good to pass up. We believe this partnership will provide us with a competitive advantage on the global stage. By implementing this advanced technology, we’re investing in the future of New Zealand rowing and setting a new standard for talent development in our sport.”
David Meates, Rowing NZ
The challenges
Despite their success, Rowing NZ faced some challenges in how they supported athlete development:
– Remote training
Athletes train in different locations, making communication and supervision tough.
– Manual processes
The process of handling nominations, selections, camp coordination, and feedback was time-consuming and repetitive.
– Scattered data
Athlete performance and history were spread out across multiple places, making it hard to track progress.
– Low athlete engagement
Coaches and athletes didn’t have full visibility into training across the country, which made it harder to build motivation and connection.
Our solution
CrewLAB stepped in to help Rowing NZ streamline their systems and make things run more smoothly.
+ Automating the routine
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- Simplified nominations, selections, and camp administration.
- Reduced unnecessary emails and forms with self-service athlete profiles.
- Automatically generated Pathway reports with training data and test results.
+ Centralized data & communication
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- Searchable database for each athlete, with performance and training history in one place.
- Media-rich documentation of athlete progress—photos, videos, testing, and training logs all in one.
+ Connecting coaches and athletes
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- Integrated training calendars, chats, and workout sharing, so athletes and coaches could stay connected.
- Athletes training remotely could see what teammates were doing and start bonding before training camps.
Return on investment
Athletes
Team building.
Even when training in different places, athletes could see and engage with what others were doing.
Clear direction.
Everyone followed the same training plan and could easily connect with coaches through CrewLAB.
Staff
Better decision-making.
All athlete insights were populated in one place— so all selection decisions could be informed by data.
Automated reports.
CrewLAB pulled together key info for the Pathway system, ready to use with no extra work.
“It’s a great way for the coaches to see who is doing the work. Coaches are able to plug in the training programs, and athletes can log their workouts against it. It’s a really effective tool for communication and pulling the whole thing together for a team.”