Masters athletes are busy, and they often feel isolated.

Gain more speed in less time with a team that follows you everywhere.

Hi, I’m Simon

NZ National Team ’97 – ’00

I created the LABcats program to offer masters athletes the most effective training plan in a positive group training environment. With this digital community, LABcats members enjoy getting faster with tailored plans wherever they are.

Train Smarter

CrewLAB data scientists and I have created a personalized training plan that guide you to your goals based on your current fitness level.

A Team to Keep You Accountable

I’ve learned that people quit programs 10x more often than they quit their team. Reach your goals the same way olympians do.

No Contracts

You’ll get access to our LabCats program for $50/month. Opt out at any time.

What I believe

I believe that training should be simpler. I’m coaching my athletes to grow stematically — without getting injured or breaking their schedules.

You will see results

The best plans are easy to follow because they are tailored to exactly what you can achieve. That’s how we’re using sports science.

Value for your membership

For $50, gaining access to the curated training plan, my video feedback, and the active training community – a real pathway to hit your goals.

I love this program because Simon provides a personal target for each workout. It’s so easy to sit down and complete it, and I’m much faster.

Kristina Duggan  |  Regatta Director, Long Beach Rowing Association

I have been training with other programs for over two decades, and LABcats has raised the bar. I have felt the improvement from a focused objective and targeted workouts.

Ted Humphrey  |  Coach at California Yacht Club

If I had LABcats when I joined rowing, the learning curve would have been way easier and I would have avoided injuries - all novice rowers should train this way.

Alvaro Chacon  |  Los Angeles Rowing Club

Join the team today