CrewLAB logo, with white text. There is a blue line which visualises a rowing machine and a yellow circle which visualises the fan from the rowing machine. Both graphics also visualise a graph.

Kia ora New Zealand!

CrewLAB is the leading rowing team management software partnering with Rowing New Zealand. Together, we’re working to elevate athlete development, streamline selection processes, and optimise team performance tracking.

Complete team communication in one place.

Centralised team communication, simplified

With CrewLAB, everything lives in one place. You can track workouts, send team messages, share practice videos, and check in on athlete wellness – all in a single platform.

Complete team communication in one place.

Build athlete accountability and team culture

Transparency builds athlete accountability and gives coaches a clear view of their team. While gamified training journals and daily wellness check-ins help athletes develop lasting habits.

CrewLAB keeps users safe and secure

Train smarter to win more and athlete prevent burnout

CrewLAB shows you all your training data, wellness patterns, sleep habits and team dynamics – all the insights you and your team need for high performance.

Unleash the potential of your team

At CrewLAB, we’re committed to supporting the next generation of rowing champions. That’s why we deliver cutting-edge technology and intelligent data tools.

As a result, your team can reach its full potential — and achieve unprecedented levels of success.

LOVED BY

Westlake Boys High School

Rotorua Rowing Club

Auckland Rowing Association

Whakatipu Rowing Club

St. Kentigern College

Auckland Diocesan School for Girls

Wellington College

Rangi Ruru Girls’ School

Columba College

Porirua Rowing Club

Star Boating Club

Avon Rowing Club

Taupō Rowing Club

Marlborough Boys College

Join the ranks of rowing excellence

Together, let’s elevate the sport, redefine performance standards, and inspire the next generation of rowing champions.
Photo of Westlake Boys High School rowing team celebrating their win at Maadi Cup 2025.

Discover how Rowing New Zealand connected their national team and automated selections with CrewLAB.

Read Case Study.

Understanding CrewLAB's core features

CrewLAB makes it easy to stay in touch, build winning habits, and track team progress. With CrewLAB, coaches and athletes get clear, helpful insights that make every training and race count.

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Keep your team connected

This is where the day-to-day comm’s for the team happen – for things like updates, check ins, and announcements.

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Supercharge your team with a shared calendar

Create shared events calendar for your team – events can include competitions, training sessions, meetings, etc. 

Attendance availability icon, with a hand in between a tick / check and cross / x.

No more guess work on who’s coming to training

Everyone can share their availability – and if someone can’t make it – they can also pop in their reason for missing training.

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Strengthen the team culture with video feedback

Upload videos, tag people for feedback or slow-mo the video to really delve into someone’s technique.

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Unlock your team’s full potential with athlete insights

Get the inside scoop on training trends, wellness and engagement reports, and overall performance for your team.

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Prioritize your athlete’s wellbeing with daily check-ins

We’re strong advocates for athletes mental health which is why we provide a short survey for all CrewLAB users to check in.

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We’re committed to providing a safe, abuse-free platform

We take the safety and security of our users seriously so that teams can focus on what matters most: performance and growth.

From New Zealand to the Top of U.S. College Rowing: Brahm and Kieran’s Journey.

Read Blog post.

College rowing team culture building

Everyone loves CrewLAB

"The real reason I'm a fan is because our athlete's feedback was that they all really liked CrewLAB – they said it was a critical part of the success of our U23 World Champs campaign!"

Sergio Espinoza

U23 US Rowing Coach

“The capabilities of CrewLAB’s system are simply too good to pass up. We believe this partnership will provide us with a competitive advantage on the global stage. By implementing this advanced technology, we’re investing in the future of New Zealand rowing and setting a new standard for talent development in our sport.”

David Meates

Rowing NZ

“It's simple, it's effective – it's just really good. I have used every lineup tool out there, but I have never seen a better one than CrewLAB. We made lineups so fast and it was kind of fun.”

CrewLAB Coach

Princeton University, Men’s Rowing

“The guys really liked the sense of community CrewLAB added to the training. In previous years we used Google Sheets, which seemed a little bland. CrewLAB is great because it gives us a sense of community with the privacy of each team.”

CrewLAB Coach

Dartmouth Men’s Heavyweight Rowing

"CrewLAB helped with establishing the habit across all our teams – that we’re going to do the work, track the work and see how much that work adds up over time. All the feedback that you get through the leaderboard, and through the posts themselves – and the athletes wanted to share extra workout posts – established the culture of the entire team."

Weston Cole

Head Coach, Women’s Rowing, Newport Aquatic Center

"CrewLAB has totally changed this program. The team is so happy with our results over the weekend at State Champs. We have a record number of kids going to Nationals this year. CrewLAB has inspired them, and the team culture is much more tight knit this season.”

Aaron Bosgang

Head Coach, Port Rowing