Kia ora New Zealand!
CrewLAB is the leading rowing team management software partnering with Rowing New Zealand. Together, we’re working to elevate athlete development, streamline selection processes, and optimise team performance tracking.
Centralised team communication, simplified
With CrewLAB, everything lives in one place. You can track workouts, send team messages, share practice videos, and check in on athlete wellness – all in a single platform.
Build athlete accountability and team culture
Transparency builds athlete accountability and gives coaches a clear view of their team. While gamified training journals and daily wellness check-ins help athletes develop lasting habits.
Train smarter to win more and athlete prevent burnout
CrewLAB shows you all your training data, wellness patterns, sleep habits and team dynamics – all the insights you and your team need for high performance.
Unleash the potential of your team
At CrewLAB, we’re committed to supporting the next generation of rowing champions. That’s why we deliver cutting-edge technology and intelligent data tools.
As a result, your team can reach its full potential — and achieve unprecedented levels of success.
Westlake Boys High School
Rotorua Rowing Club
Auckland Rowing Association
Whakatipu Rowing Club
St. Kentigern College
Auckland Diocesan School for Girls
Wellington College
Columba College
Porirua Rowing Club
Star Boating Club
Avon Rowing Club
Taupō Rowing Club
Marlborough Boys College
Join the ranks of rowing excellence
Discover how Rowing New Zealand connected their national team and automated selections with CrewLAB.
Read Case Study.
Understanding CrewLAB's core features
CrewLAB makes it easy to stay in touch, build winning habits, and track team progress. With CrewLAB, coaches and athletes get clear, helpful insights that make every training and race count.
Keep your team connected
This is where the day-to-day comm’s for the team happen – for things like updates, check ins, and announcements.
No more guess work on who’s coming to training
Everyone can share their availability – and if someone can’t make it – they can also pop in their reason for missing training.
Strengthen the team culture with video feedback
Upload videos, tag people for feedback or slow-mo the video to really delve into someone’s technique.
Unlock your team’s full potential with athlete insights
Get the inside scoop on training trends, wellness and engagement reports, and overall performance for your team.
Prioritize your athlete’s wellbeing with daily check-ins
We’re strong advocates for athletes mental health which is why we provide a short survey for all CrewLAB users to check in.
We’re committed to providing a safe, abuse-free platform
We take the safety and security of our users seriously so that teams can focus on what matters most: performance and growth.
From New Zealand to the Top of U.S. College Rowing: Brahm and Kieran’s Journey.
Everyone loves CrewLAB
"The real reason I'm a fan is because our athlete's feedback was that they all really liked CrewLAB – they said it was a critical part of the success of our U23 World Champs campaign!"
Sergio Espinoza
“The capabilities of CrewLAB’s system are simply too good to pass up. We believe this partnership will provide us with a competitive advantage on the global stage. By implementing this advanced technology, we’re investing in the future of New Zealand rowing and setting a new standard for talent development in our sport.”
David Meates
“It's simple, it's effective – it's just really good. I have used every lineup tool out there, but I have never seen a better one than CrewLAB. We made lineups so fast and it was kind of fun.”
CrewLAB Coach
“The guys really liked the sense of community CrewLAB added to the training. In previous years we used Google Sheets, which seemed a little bland. CrewLAB is great because it gives us a sense of community with the privacy of each team.”
CrewLAB Coach
"CrewLAB helped with establishing the habit across all our teams – that we’re going to do the work, track the work and see how much that work adds up over time. All the feedback that you get through the leaderboard, and through the posts themselves – and the athletes wanted to share extra workout posts – established the culture of the entire team."
Weston Cole
"CrewLAB has totally changed this program. The team is so happy with our results over the weekend at State Champs. We have a record number of kids going to Nationals this year. CrewLAB has inspired them, and the team culture is much more tight knit this season.”


